Our services
Branded Fares Filing and Distribution for Airlines
What branded fares are
Branded fares combine a fare with a defined product proposition. Each brand can include or exclude elements such as baggage, seat reservation, refundability, rebooking options, mileage accrual or priority services. The value for the passenger is transparency; the value for the airline is better product differentiation and additional upsell potential.
What LPM supports
Branded fares filing requires alignment between commercial product design and technical distribution setup. LPM helps translate the airline’s branded fare strategy into structured filing data and distribution-ready attributes.
Typical branded fares filing tasks
▪ Fare family structure: Setup and maintenance of brand names, tier structures and related fare products.
▪ Brand attributes: Mapping of included and excluded services such as baggage, seat, changes or refunds.
▪ Fare and rule alignment: Ensuring that brand promises match filed fare rules and conditions.
▪ GDS display checks: Reviewing whether branded attributes are visible and understandable in relevant channels.
▪ Ongoing amendments: Maintaining branded fare data when products, markets or fare conditions change.
Common challenges in branded fares filing
Branded fares often fail when the commercial concept and the technical filing logic are not fully aligned. A brand may appear differently across channels, attributes may not display clearly, or fare rules may contradict the brand promise.
Attribute consistency
Passengers and agents need to understand what is included in each brand. If baggage, seat or change conditions are not displayed consistently, the airline risks customer confusion and service issues.
Rule consistency
A flexible brand should not be supported by restrictive rules that contradict the product promise. LPM helps check whether fare rules and branded fare attributes are aligned.
Maintenance over time
Branded fare structures change as products evolve. New markets, new ancillaries, new cabin strategies or new retailing approaches require regular updates to filing data.
How LPM adds value
LPM bridges the gap between pricing, distribution and technical filing. The aim is not only to file branded fares, but to keep the brand structure understandable, consistent and operationally maintainable.
Key benefits
▪ ATPCO-certified support: Specialist knowledge of fare filing and branded fare structures.
▪ Commercial understanding: Support that considers pricing strategy and product positioning.
▪ Distribution focus: Checks for how branded fares appear in relevant booking environments.
▪ Operational scalability: Support for recurring maintenance, route expansions and product changes.
Related services
Branded fares filing is closely connected to fare filing, ancillary fees, YQ/YR surcharge handling and revenue management support.